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/* Readable service exploration and centered square QR surfaces. */
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.service-view-actions{display:flex;gap:14px;flex-wrap:wrap}.outcome-list{margin:0;padding-left:1.1em;font-size:28px;line-height:1.5}.outcome-list li{padding:6px 0}.outcome-meaning{font-size:26px;line-height:1.5;border-top:1px solid var(--line);padding-top:18px}.outcome-condition{font-size:17px;line-height:1.45;color:var(--muted)}
@media(max-width:760px){.service-view-actions{gap:8px}.service-view-actions .secondary{font-size:15px}.outcome-list{font-size:22px}.outcome-meaning{font-size:21px}.outcome-condition{font-size:14px}}
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@media(max-width:760px){.budget-opening{grid-template-columns:1fr 1fr;gap:18px}.budget-left{gap:24px}.budget-left h1{font-size:30px}.budget-left .support{font-size:19px;margin-top:18px}.budget-promise{font-size:16px;padding-top:14px}.budget-opening aside{padding-left:16px;gap:20px}.budget-opening aside p{font-size:17px}.budget-opening aside .budget-question{font-size:21px}.budget-ending{padding-top:14px}.budget-comparison{gap:14px}.budget-comparison table{font-size:16px}.budget-comparison th,.budget-comparison td{padding:9px 7px}.budget-comparison thead th{font-size:17px}.comparison-takeaway{font-size:19px}.budget-comparison .benefit-note{font-size:12px}}
.market-chain{display:flex;flex-direction:column;gap:12px;min-height:0;height:100%}.stage-inner:has(.market-chain)>.eyebrow{display:none}.market-chain header{height:auto;padding:0 0 12px;background:transparent;color:inherit;display:flex;align-items:flex-end;justify-content:space-between;gap:36px;border:0;border-bottom:1px solid var(--line)}.market-chain header h1{font-size:44px;line-height:1.08;margin:0}.market-chain header p{font-size:22px;line-height:1.35;margin:8px 0 0;color:var(--muted)}.market-chain header>small{font-size:15px;line-height:1.45;letter-spacing:.12em;color:var(--muted);text-align:right}.market-chain-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:repeat(2,minmax(0,1fr));gap:10px 18px;min-height:0;flex:1}.market-chain article{border-top:2px solid var(--blue);padding:10px 14px 8px;background:rgba(20,115,230,.025);display:flex;flex-direction:column;gap:7px;min-width:0}.market-chain article>span{font-size:18px;font-weight:600;color:var(--ink)}.market-chain article>strong{font-size:23px;line-height:1.2;color:var(--blue);letter-spacing:.01em}.market-chain article>strong small{display:block;font-size:17px;color:var(--ink);font-weight:550;margin-top:4px}.market-chain article>p{font-size:18px;line-height:1.38;margin:0;color:var(--ink)}.market-chain article>em{font-size:13px;line-height:1.4;font-style:normal;letter-spacing:.06em;color:var(--muted);margin-top:auto}.channel-numbers{display:flex;gap:24px}.channel-numbers b{font-size:28px;line-height:1;color:var(--blue)}.channel-numbers small{display:block;font-size:15px;line-height:1.25;color:var(--ink);font-weight:550;margin-top:6px}.appendix-link{display:inline-flex;align-items:center;gap:12px;width:fit-content;min-height:36px;padding:7px 14px;border:1px solid var(--blue);border-radius:10px;background:transparent;color:var(--blue);font-size:16px}.appendix-link small{font-size:11px;letter-spacing:.06em}.market-chain>.appendix-link{align-self:flex-end;flex-shrink:0}
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.appendix-shift footer>span,.appendix-shift footer>span small{font-size:16px}
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/* Channel cost story and optional Appendix 02 */
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@media(max-width:1365px){.channel-split{gap:9px}.channel-split>article{padding:9px 10px}.cost-groups{gap:6px}.cost-groups section{padding:7px}.cost-groups b{font-size:14px}.cost-journey{gap:5px}.cost-journey>div{padding:9px 7px}.cost-journey strong{font-size:16px}.spend-list{gap:5px}.spend-list>div{padding:8px}.spend-list b{font-size:16px}.conversion-layer>div{font-size:12px}}
.channel-reality{height:auto;flex:1}
.appendix-shift.data-story footer>span,.appendix-shift.data-story footer>span small{font-size:16px}

/* Public-market estimate appendices 03–05 */
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.roi-layout{display:grid;grid-template-columns:.9fr 1.05fr 1.25fr;gap:clamp(9px,1.2vw,17px);min-height:0;flex:1}.roi-layout>article{border-top:3px solid var(--blue);background:rgba(20,115,230,.035);padding:clamp(11px,1.2vw,17px);min-width:0}.roi-base>small{font-size:13px;color:var(--muted)}.roi-base>strong{display:block;font-size:clamp(34px,3.2vw,52px);line-height:1;color:var(--blue);margin-top:12px}.roi-base>span{font-size:17px;color:var(--blue)}.roi-layout h2{font-size:clamp(18px,1.45vw,24px);margin-top:12px}.roi-layout p{font-size:15px;line-height:1.4;margin-top:8px}.not-included h2 small{font-size:12px;color:var(--muted);margin-left:8px}.not-included>div{display:flex;flex-wrap:wrap;gap:7px;margin-top:12px}.not-included span{font-size:14px;padding:6px 9px;border:1px solid var(--line);border-radius:999px;background:var(--paper)}.roi-question>strong{display:block;font-size:clamp(22px,2vw,31px);line-height:1.25;color:var(--blue);margin:12px 0}.roi-question>div{border-top:1px solid var(--line);padding-top:5px}.roi-question>small{display:block;font-size:13px;color:var(--blue);font-weight:650;margin-top:10px}
.source-disclosure{border-top:1px solid var(--line);padding-top:clamp(7px,1vh,11px);display:grid;grid-template-columns:1.15fr 1fr;gap:clamp(12px,2vw,28px);color:var(--muted);flex-shrink:0}.source-disclosure>p{font-size:clamp(14px,1vw,16px);line-height:1.38}.source-disclosure strong{display:block;font-size:clamp(14px,1vw,16px);font-weight:600;color:var(--ink);margin-bottom:4px}.source-disclosure nav{display:flex;flex-wrap:wrap;gap:2px 14px}.source-disclosure a{font-size:clamp(13px,.9vw,15px);line-height:1.35;color:var(--muted);text-decoration:none}.source-disclosure a:hover{color:var(--blue)}.source-disclosure a i{font-style:normal;color:var(--blue);opacity:.72}.estimate-appendix>footer{justify-content:flex-end}
@media(max-width:1365px){.monthly-cost-layout{grid-template-columns:1.25fr .75fr}.annual-budget-grid{gap:8px}.annual-budget-grid article{padding:10px}.roi-layout{grid-template-columns:.85fr 1fr 1.2fr;gap:8px}.roi-layout>article{padding:10px}.source-disclosure{grid-template-columns:1fr 1fr;gap:12px}.source-disclosure nav{gap:2px 9px}}
@media(max-height:800px){.estimate-appendix{gap:6px}.estimate-appendix .appendix-heading{padding-bottom:6px}.estimate-appendix .appendix-heading h1{font-size:28px}.estimate-appendix .appendix-heading p{font-size:16px;margin-top:4px}.modern-cost-stack>div{padding:7px 10px}.estimate-total{padding:11px 14px}.annual-budget-grid article{padding:8px 10px}.annual-summary{padding:7px 11px}.roi-layout>article{padding:8px 10px}.not-included>div{gap:5px;margin-top:8px}.not-included span{padding:4px 7px}.source-disclosure{padding-top:6px}.source-disclosure>p{font-size:14px;line-height:1.28}.source-disclosure strong{font-size:14px}.source-disclosure a{font-size:13px;line-height:1.28}.estimate-appendix>footer .secondary{min-height:34px;padding:5px 12px}}
@media(max-height:720px){.estimate-appendix .appendix-heading>small{font-size:11px}.estimate-total>p,.annual-summary p,.roi-layout p{font-size:14px}.estimate-total>b,.annual-summary>div small,.roi-base>small,.roi-question>small{font-size:11px}.source-disclosure{grid-template-columns:1.1fr .9fr}.source-disclosure nav{display:block}.source-disclosure a{margin-right:9px}.source-disclosure a:nth-child(1){font-size:0}.source-disclosure a:nth-child(1)::before{content:'JobsDB';font-size:13px}.source-disclosure a:nth-child(2){font-size:0}.source-disclosure a:nth-child(2)::before{content:'Agency Pricing';font-size:13px}.source-disclosure a:nth-child(3){font-size:0}.source-disclosure a:nth-child(3)::before{content:'Meta Ads';font-size:13px}.source-disclosure a i{font-size:13px}.not-included span{font-size:13px}}

/* Two-part offline / online story */
.channel-concept,.channel-cost-structure{gap:clamp(10px,1.5vh,18px)}.channel-concept>header,.channel-cost-structure>header{padding-bottom:clamp(10px,1.4vh,16px)}.channel-concept>header h1,.channel-cost-structure>header h1{font-size:clamp(32px,3vw,50px)}.channel-concept>header p,.channel-cost-structure>header p{font-size:clamp(18px,1.45vw,24px)}.channel-concept>header>small,.channel-cost-structure>header>small{font-size:clamp(13px,1vw,16px)}
.concept-split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(14px,2vw,30px);min-height:0;flex:1}.concept-split>article{border-top:4px solid var(--blue);padding:clamp(17px,2vw,30px);background:rgba(20,115,230,.035);display:flex;flex-direction:column;justify-content:center;gap:clamp(9px,1.3vh,17px);min-width:0}.concept-split>article+article{border-left:1px solid var(--line)}.concept-split h2{font-size:clamp(25px,2.2vw,36px)}.concept-split article>div>small,.cost-column-title small{display:block;font-size:clamp(12px,.9vw,15px);color:var(--muted);letter-spacing:.08em;margin-top:4px}.concept-split article>strong{font-size:clamp(48px,5.2vw,82px);line-height:1;color:var(--blue);letter-spacing:-.05em}.concept-split article>p{font-size:clamp(20px,1.6vw,27px);line-height:1.35;color:var(--muted)}.concept-split article>b{font-size:clamp(17px,1.25vw,21px);line-height:1.5;font-weight:550}.concept-split article>small{font-size:clamp(12px,.9vw,15px);line-height:1.4;color:var(--muted);letter-spacing:.035em}.concept-message{height:auto!important;padding:clamp(10px,1.3vh,16px) 0 0!important;border:0!important;border-top:1px solid var(--line)!important;background:transparent!important;font-size:clamp(20px,1.65vw,27px);line-height:1.4;font-weight:600;display:block!important;flex-shrink:0}
.cost-structure-split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(14px,2vw,28px);min-height:0;flex:1}.cost-structure-split>article{display:flex;flex-direction:column;min-width:0}.cost-structure-split>article+article{border-left:1px solid var(--line);padding-left:clamp(14px,2vw,28px)}.cost-column-title{display:flex;align-items:flex-end;justify-content:space-between;gap:12px;margin-bottom:clamp(7px,1vh,12px)}.cost-column-title h2{font-size:clamp(23px,1.9vw,31px)}.cost-cards{display:grid;grid-template-rows:repeat(3,minmax(0,1fr));gap:clamp(7px,1vh,11px);min-height:0;flex:1}.cost-cards section{border:1px solid var(--line);border-left:3px solid var(--blue);border-radius:10px;padding:clamp(9px,1.1vw,15px);display:grid;grid-template-columns:auto 1fr;grid-template-rows:auto auto auto;column-gap:12px;align-content:center;min-width:0;background:rgba(20,115,230,.025)}.cost-cards section>span{grid-row:1/4;color:var(--blue);font-size:clamp(15px,1.1vw,18px);font-weight:650}.cost-cards h3{font-size:clamp(18px,1.4vw,23px);line-height:1.25;margin:0}.cost-cards p{font-size:clamp(16px,1.15vw,19px);line-height:1.4;margin-top:5px}.cost-cards small{font-size:clamp(13px,.9vw,15px);line-height:1.35;color:var(--muted);margin-top:4px}.channel-cost-structure>.cost-reality-cta{position:static;align-self:flex-end;margin:0;flex-shrink:0}
@media(max-height:800px){.channel-concept,.channel-cost-structure{gap:7px}.channel-concept>header,.channel-cost-structure>header{padding-bottom:7px}.channel-concept>header h1,.channel-cost-structure>header h1{font-size:30px}.channel-concept>header p,.channel-cost-structure>header p{font-size:17px}.concept-split>article{padding:12px 16px;gap:7px}.concept-split article>strong{font-size:48px}.concept-split article>p{font-size:18px}.concept-split article>b{font-size:16px}.concept-message{font-size:19px;padding-top:8px!important}.cost-column-title{margin-bottom:6px}.cost-cards{gap:6px}.cost-cards section{padding:7px 10px}.cost-cards h3{font-size:17px}.cost-cards p{font-size:15px;margin-top:3px}.cost-cards small{font-size:13px}.channel-cost-structure>.cost-reality-cta{min-height:34px;padding:5px 12px;font-size:15px}}
@media(max-width:1100px){.concept-split,.cost-structure-split{gap:10px}.concept-split>article{padding:13px}.cost-structure-split>article+article{padding-left:10px}.cost-cards section{column-gap:8px}.channel-cost-structure>.cost-reality-cta{width:100%}}

/* Channel cost detail navigation and Appendix 02 responsive layouts */
.channel-cost-structure .cost-cards p{font-size:clamp(18px,1.25vw,21px)}
.cost-detail-menu{width:min(720px,92vw);padding:clamp(18px,2vw,28px)}.cost-detail-menu nav{grid-template-columns:1fr 1fr;gap:10px 18px}.cost-detail-menu nav button{font-size:clamp(18px,1.4vw,22px);padding:clamp(13px,1.5vh,19px) 4px}.cost-detail-menu nav button:hover{color:var(--blue);border-top-color:var(--blue)}
.cost-detail-menu{z-index:1000;pointer-events:auto}.cost-detail-menu .menuhead,.cost-detail-menu nav,.cost-detail-menu button{position:relative;z-index:1;pointer-events:auto}.cost-detail-menu nav button{cursor:pointer}.cost-detail-menu::backdrop{pointer-events:auto}
.offline-appendix-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.4vw,20px);min-height:0;flex:1}.offline-appendix-grid article,.online-appendix-grid article{border-top:3px solid var(--blue);background:rgba(20,115,230,.04);padding:clamp(14px,1.7vw,24px);min-width:0;display:flex;flex-direction:column;justify-content:center}.offline-appendix-grid article>span,.online-appendix-grid article>span{font-size:clamp(14px,1vw,18px);color:var(--blue)}.offline-appendix-grid h2,.online-appendix-grid h2{font-size:clamp(24px,2vw,34px);margin-top:clamp(8px,1vh,13px)}.offline-appendix-grid p,.online-appendix-grid p{font-size:clamp(18px,1.4vw,24px);line-height:1.45;margin-top:clamp(8px,1vh,13px)}.offline-appendix-grid small{font-size:clamp(14px,1vw,18px);line-height:1.4;color:var(--muted);margin-top:clamp(7px,1vh,12px)}
.online-appendix-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr)) minmax(220px,.72fr);gap:clamp(9px,1.2vw,16px);min-height:0;flex:1}.online-appendix-grid aside{background:var(--blue);color:#fff;border-radius:14px;padding:clamp(14px,1.6vw,23px);display:flex;flex-direction:column;justify-content:center;min-width:0}.online-appendix-grid aside small{font-size:clamp(14px,1vw,17px);line-height:1.35}.online-appendix-grid aside strong{font-size:clamp(32px,3.2vw,52px);line-height:1.05;margin-top:12px;letter-spacing:-.04em}.online-appendix-grid aside span{font-size:clamp(17px,1.2vw,21px);margin-top:5px}.cost-appendix>footer{justify-content:space-between}.cost-appendix>footer [data-cost-back],.estimate-appendix>footer [data-cost-back]{white-space:normal}
@media(max-width:1365px){.offline-appendix-grid,.online-appendix-grid{gap:9px}.offline-appendix-grid article,.online-appendix-grid article,.online-appendix-grid aside{padding:12px}.online-appendix-grid{grid-template-columns:repeat(3,minmax(0,1fr)) minmax(190px,.72fr)}}
@media(max-height:800px){.cost-appendix .appendix-heading h1{font-size:clamp(27px,2.4vw,34px)}.offline-appendix-grid article,.online-appendix-grid article,.online-appendix-grid aside{padding:9px 11px}.offline-appendix-grid h2,.online-appendix-grid h2{font-size:clamp(21px,1.8vw,27px);margin-top:6px}.offline-appendix-grid p,.online-appendix-grid p{font-size:clamp(18px,1.25vw,20px);margin-top:6px}.offline-appendix-grid small{font-size:14px;margin-top:5px}.online-appendix-grid aside strong{font-size:clamp(30px,2.8vw,42px);margin-top:7px}.cost-appendix>footer .secondary{min-height:34px;padding:5px 11px;font-size:15px}.estimate-appendix .source-disclosure{gap:8px}}
@media(max-width:1100px){.cost-detail-menu nav{grid-template-columns:1fr}.online-appendix-grid{grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:1fr auto}.online-appendix-grid aside{grid-column:1/-1;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:12px}.online-appendix-grid aside strong{margin:0}.cost-appendix>footer [data-cost-back],.estimate-appendix>footer [data-cost-back]{width:100%}}